Lucrative business of Obama-bashing

Four days before Barack Obama was sworn into office, a prominent radio talk show host, Rush Limbaugh, told his conservative listeners that a major American publication had asked him to write 400 words on his hopes for the Obama presidency.

“I…don’t need 400 words,” he said, “I need four: I hope he fails.”

The remark set the tone for a steady stream of unbridled and often bizarre criticism from Limbaugh and like-minded radio and TV commentators, several of them working for Fox News, the network owned by media mogul Rupert Murdoch.

Obama responded four days after his inauguration, telling a group of Republican congressmen they needed to break away from a mindset of confrontation.

“You can’t just listen to Rush Limbaugh and get things done.”

What followed should have helped the new administration to reflect on the wisdom of singling out a media critic. But it didn’t.

Limbaugh promptly portrayed himself as a man of such pivotal importance that the president of the world’s only superpower needed to pay personal attention to his tartly-worded opinion.

The controversy over his ill wishes for the president caused, as he put, his ratings to go “through the roof,” a reassuring development for a man who makes $38 million a year under an eight-year contract that runs through 2016.

The score of that early skirmish: Limbaugh 1, Obama 0.

The White House is now engaged (as in war, not diplomacy) with an even bigger target, Fox News, to the evident delight of Murdoch.

“There were some strong remarks coming out of the White House about one or two of the commentators on Fox News,” he told the annual shareholders’ meeting of News Corp, the media conglomerate that includes Fox. “And all I can tell you is that it has tremendously increased their ratings.”

His cheerful observation came a few days after the administration switched from occasional counter-attacks to full-scale offensive.

Anita Dunn, the White House Communications director, fired the first rocket in mid-October by saying Fox News was not a legitimate news organisation but operated as a research and communications arm of the Republican Party.

The president himself stayed out of the fray this time but two of his closest aides, Senior Advisor David Axelrod and Chief of Staff Rahm Emanuel followed up with similar comments on television news shows.

Axelrod went as far as to urge other news organisations not to treat Fox News as a legitimate news outfit.